BRANDI JASMINE <brandi_at_brandijasmine.com> WROTE:
>This is something I just can't wrap my mind around.
>Overall the business is *growing* yet rates are dropping
>- to the point where small sites like me, with 200,000
>page-views can't even supplement an individual income
>through advertising. Just where is all this money being
>spent?
TO WHICH LEON MERGEN <leon_at_blazebox.com> RESPONDED:
>A big part of that money is spent on the big sites...
>Like Yahoo...
>They charge insane rates, but still companies advertise...
Okay -but why? Why are 100,000 page-views on the results
page for a particular search term be worth any more than
the same number of page-views on any one of those sites
that might come up in that search? Is there any evidence
that the click-throughs on a search for "cars" for example
are higher on Yahoo than they would be on BobsAutos.com?
Why can Yahoo charge what it does, when Bob can't
even give his inventory away, and would be happy for a
quarter of the price?
Can anyone explain this for me in a way that makes sense?
Or will this be more corporate Dilbertesque logic I can't
understand?
---
Brandi Jasmine
Writer, Digital Photographer, Illustrator
www.brandijasmine.com
www.astrology.ca - www.twostar.com
brandi_at_brandijasmine.com
Received on Mon Jun 04 2001 - 13:09:48 CDT
