RE: bad English

From: Laurie Ryan <laurie_at_internetsound.com>
Date: Tue 05 Jun 2001 15:28:23 -0500

KENNY KNOWLES <angeloak_at_sc.rr.cojm> WROTE:

>but it just doesn't seem right
>to use improper English in advertising of any kind,
>unless it's intentional. Am I wrong? How does
>grammar stack up in advertising these days? Or is it
>acceptable to use it in emails? Okay, maybe; but
>business emails?

Is it acceptable? No! Misspellings, bad syntax and
poor grammar are pet peeves of mine - many of them can
be corrected with a simple spelling and grammar check
found in any email or word processing program. When
I see these mistakes, my first thought is, "This writer
is either lazy or in need of a refresher course in high
school English."

In the internet age of firing off an e-mail response,
while talking on the phone, while watching your stock
ticker at the top of your browser window, the "niceties"
have been set aside in favor of expediency. Attention
is no longer paid to adding a proper salutation, using
capital letters where needed, or even, BTW, completely
spelling out words.

Every e-mail sent or ad copy written is a reflection of
the writer. The internet is a fantastic way to quickly
communicate with business colleagues and customers - we
should all take a few minutes to consider how we wish
to be perceived.

Laurie Ryan
InternetSound
1.800.791.6999
www.internetsound.com
"Original music, voice talent and sound design for
  the online world."



Received on Tue Jun 05 2001 - 15:28:23 CDT