Re: bad English

From: Mike Driehorst <miked_at_lmgnet.com>
Date: Wed 06 Jun 2001 11:08:13 -0500

KENNY KNOWLES <angeloak_at_sc.rr.cojm> WROTE:

> Am I wrong? How does
>grammar stack up in advertising these days? Or is it
>acceptable to use it in emails? Okay, maybe; but
>business emails? Whadya think, ya'll?

That's a very good point. It's all too easy,
especially in e-mails it seems, to let good grammar
skills slip. E-mail messages often seem informal and
almost have a style of their own (LOL -- such as short
cuts and abbreviations :) ). It's probably why you
sometimes see messages typed in all lower case, and
in more casual language.

While there is leeway granted for many aspects of
promotional writing (such as not having a complete
subject-verb sentence in ads, using only short phrases
for a certain effect, etc.), it pretty much should be
grammatically sound.

Granted, with my journalism background and work in PR,
I may tend to be more grammatically picky (though
definitely not perfect). However, without going to the
extreme, we should pay more attention to details
because we are often judged by the way we write and
speak.

Mike
__________________________________
Michael Driehorst
Media Relations Manager
The Lauerer Markin Group Inc.
Maumee, OH 43537-4021 U.S.A.
419.893.2500, x396
miked_at_lmgnet.com



Received on Wed Jun 06 2001 - 11:08:13 CDT