Re: FREE Advertising, (was RE: CPC Network recommendation)

From: Oliver Willis <owillis_at_yahoo.com>
Date: Wed 06 Jun 2001 11:40:35 -0500

KIM O'CONNOR <koconnor_at_onlinepartners.com> WROTE:

>I guess that getting FREE BRANDING is a great value
>for you, but where does that leave the publisher?
>I noticed you also have a website where you sell
>advertising at an average of $30 CPM.

<snip>

>While I can appreciate the need for advertisers to
>get the biggest bang for their buck, shouldn't this
>be a win-win situation, instead of the advertisers
>getting all their needs met and the publishers
>going under?
 
>Why is online advertising expected to deliver much
>more than any previous media in history has ever
>had to deliver?

Great point Kim. I think online publishers need to
make a stand on this issue - now.

=====
Oliver Willis
www.oliverwillis.com
owillis_at_yahoo.com



Received on Wed Jun 06 2001 - 11:40:35 CDT