RE: Will They Pay? Part II

From: Rob Frankel <rob_at_robfrankel.com>
Date: Wed 06 Jun 2001 11:51:11 -0500

MICHAEL MARTINEZ <Michael_at_xenite.org> WROTE:

>In fact, these reports argue strongly that subscriptions
>for content are not within realistic reach for most Web
>site operators. If you're going to market products and
>services to online consumers, you have to HAVE online
>consumers. All the gimmicks and wishful thinking in the
>world aren't going to change the fact that MOST PEOPLE
>ARE NOT BUYING STUFF ON THE WEB.


I found this amusing. The logic is flawed because
you are looking at the holes instead of the cheese.
By this kind of thinking, we should all live in the
water instead of land, because there's more of it.

We should stop manufacturing PC's, because way fewer
people use them than those who do.

We're not talking about the whole universe here --
we're talking about those people who are online
and those that DO buy on the web.

Yeesh.

Rob Frankel, "Yes, I really do turn users into
 evangelists for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
FrankelTips Weekly at: http://www.FrankelTips.com
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Received on Wed Jun 06 2001 - 11:51:11 CDT