Trade Association for Web Publishers?

From: Oliver Willis <owillis_at_yahoo.com>
Date: Wed 06 Jun 2001 11:57:37 -0500

I was flipping through the most recent edition of
Advertising Age, and there's a big center section
from the Cable Advertising Bureau basically
extolling the value of Cable to advertisers. I
understand the IAB serves a function, but it seems
they cater more to the Media Metrix 25 vs. web
publishers as a whole. Anyone think there's room
or that there should be some sort of trade group
for web publishers basically extolling the virtues
of online to advertisers and the public at large?

=====
Oliver Willis
www.oliverwillis.com
owillis_at_yahoo.com



Received on Wed Jun 06 2001 - 11:57:37 CDT