Re: Linking online ads to offline sales

From: Ally Shuttleworth <ally_at_funkycat.com>
Date: Thu 07 Jun 2001 19:41:14 -0500

ILONA JERABEK <ilona_at_queendom.com> WROTE:

>However, I don't think it's up to the publishers to
>monitor the increase of sales as a function of
>the campaing - in my opinion, the tracking needs to
>be done by the advertiser or a third party.
>The impact on offline sales will largely depend on
>the industry, so I don't think there any any
>rules of thumb.

I agree that it's not the publisher's job - I'm
speaking from an online agency's point of view.

I'm interested in what kind of tracking advertisers
and agencies can do, to link offline sales of a
product back to the adverts online that support it.

Ally Shuttleworth



Received on Thu Jun 07 2001 - 19:41:14 CDT