Re: How do you measure success in online advertising?

From: Michael Martinez <michael.martinez2_at_eudoramail.com>
Date: Fri 08 Jun 2001 10:38:32 -0500

MICHAEL MARTINEZ WROTE:

>You're missing the point here. The paid advertising
>accomplished what it was supposed to accomplish: it
>generated click-throughs. If there was a failure to
>sell, that occurred on the two different Web pages where
>the book was being pitched.
 
TO WHICH JOHN GASKILL <jg_at_info-central-usa.com> RESPONDED:

>If you are spending money to drive unfocused traffic
>to pages that sell a specific product - a book - and
>you don't believe you are spending money to raise the
>sales of the book I am glad you are not handling my
>advertising budget.

But then, I am NOT spending money to drive unfocused traffic
to pages that sell a specific product.

You have managed to disregard all the facts I've given
you in order to construct this nonsense.

I'm just going to leave off by saying there is no further
point in participating in this discussion as obviously
nothing I say will work for you as well as what you would
have me say.

Michael Martinez
 Worlds of Imagination on the Web
  info_at_xenite.org
   [http://www.xenite.org/index.htm]
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Received on Fri Jun 08 2001 - 10:38:32 CDT