BRANDI JASMINE <brandi_at_brandijasmine.com> WROTE
>Okay -but why? Why are 100,000 page-views on the results
>page for a particular search term be worth any more than
>the same number of page-views on any one of those sites
>that might come up in that search? Is there any evidence
>that the click-throughs on a search for "cars" for example
>are higher on Yahoo than they would be on BobsAutos.com?
>Why can Yahoo charge what it does, when Bob can't
>even give his inventory away, and would be happy for a
>quarter of the price?
>
>Can anyone explain this for me in a way that makes sense?
>Or will this be more corporate Dilbertesque logic I can't
>understand?
Two reasons as far as I can tell. 1) The industry as a
whole is lazy. It's a lot easier to deal with one or
two mega sites that can deliver and track large quantities
of ad placements. 2) The market as a whole is ignorant.
The marketplace hasn't figured out that there are better
values out here and they are getting reamed by a lazy
industry.
These are the same reasons why we are stuck with the
banner as the default on line ad format. It takes too
much thought and effort for the industry to educate the
marketplace. So instead, they take a bad format and make
it worse by making it bigger, louder and more intrusive.
Since the marketplace is mostly ignorant, they see any
change as an improvement.
Bob Cortez
Business and Affiliate Development Manager
ListChannel.Com - Tune Into Your Email
http://listchannel.com/affsite/
Received on Mon Jun 11 2001 - 11:52:58 CDT
