RE: Trade Association for Web Publishers?

From: Ron Sheridan <ron_at_ronsheridan.com>
Date: Wed 13 Jun 2001 09:59:54 -0500

OLIVER WILLIS <owillis_at_yahoo.com> WROTE:

>I was flipping through the most recent edition of
>Advertising Age, and there's a big center section
>from the Cable Advertising Bureau basically
>extolling the value of Cable to advertisers. I
>understand the IAB serves a function, but it seems
>they cater more to the Media Metrix 25 vs. web
>publishers as a whole. Anyone think there's room
>or that there should be some sort of trade group
>for web publishers basically extolling the virtues
>of online to advertisers and the public at large?


I do!

Of course I have many questions about the who, what
and how of it... But I definitely see the need. The
word "Independent" springs to mind, as opposed to a
group the represents ALL.

good post.

Ron Sheridan
www.ronsheridan.com
ron_at_ronsheridan.com



Received on Wed Jun 13 2001 - 09:59:54 CDT