Re: hits

From: Mark Brownlow <markbrownlow_at_ibizadmin.com>
Date: Thu 14 Jun 2001 10:43:39 -0500

WAYNE BROWNING <coffeenews_at_homepagers.com> WROTE:

> To most a "hit" and an "impression"
> have come to mean the same, but the definition has
> also moved as well.

Well, I'm not sure that's true, but your point about
changing definitions is well taken. When someone says
"impressions", "unique visitors", "pageviews", we have
a pretty good idea of what they mean. But when someone
says "hits", we still can't be sure exactly what they
mean. Many people do still read off the biggest number
on their log analysis software, meaning files served,
others use it to mean impressions, others to mean
visitors. Since it's a confusing term, it's better off
not used (and isn't used by networks and others for
exactly that reason).

Mark Brownlow - - VP Content
Internet Business Forum, Inc.
http://www.ibizHome.com



Received on Thu Jun 14 2001 - 10:43:39 CDT