Re: take down the banner ad

From: Janet Fouts <fouts_at_foggy.com>
Date: Mon 18 Jun 2001 12:38:10 -0500

RAMON RAY <ramon_at_smallbiztechnology.com> WROTE:

>Guess what - content based web sites, DO NOT NEED banner
>ads.

SNIP

>Hold my hand as I - take the banner down. Not today but
>within a few weeks that's my plan.

>I've been using the web like some "dot-com" exec instead
>of like the owner of mom and pops bagel store - getting
>customers and selling product.

>I encourage all the smaller sites out there to think
>about it. You may be able to increase your revenue by
> a) building up your audiences
> b) selling high margin/profit services to those
> customers who rely on your brand!

>Who's going to join me?

TO WHICH ROB FRANKEL <rob_at_robfrankel.com> REPLIED:

>Count me in!!

Go for it Ramon!

We've taken all but a couple of our ads down, and our
users are thrilled. Instead, we're taking our knowledge
of our space ( the restaurant industry) and creating
interactive projects for other sites, and reviewing
products on the site. People have finally realized
that sites like ours have a whole lot more weight in
what we say to our users than some banner ad ever
could.....
Janet

Janet Fouts
CEO
ONTHERAIL.com
fouts_at_ontherail.com
PH: 415.285.4917 x 202
Cell:415.990.3991
Fax: 415.285.4921
http://www.ontherail.com



Received on Mon Jun 18 2001 - 12:38:10 CDT