Re: take down the banner ad

From: Philip Mak <mfraser_at_seas.gwu.edu>
Date: Thu 21 Jun 2001 11:19:57 -0500

RAMON RAY <ramon_at_smallbiztechnology.com> WROTE:

> Guess what - content based web sites, DO NOT NEED banner ads.

> I encourage all the smaller sites out there to think
> about it. You may be able to increase your revenue by
> a) building up your audiences
> b) selling high margin/profit services to those
> customers who rely on your brand!

Do you think that statement is applicable to
entertainment websites?

I run a bunch of websites about anime (e.g.
AnimeLyrics.com, which provides the lyrics to many
anime songs). My typical visitor is a 16-24 year old
male.

Entertainment content sites seem to have been hit the
hardest in the advertising downturn. Many sites are
getting under $0.10 CPM (ten cents!) on a 468x60
above-the-scroll banner.

Building up an audience seems to be easy for entertainment
sites, but making money from them seems to be another
matter. I can't think of any high margin services that
would be applicable to my audience...

-Philip Mak (mfraser_at_seas.gwu.edu)



Received on Thu Jun 21 2001 - 11:19:57 CDT