Opt-in Audio/video ads for content
It's time to educate the online user to the main
principle of mass media. Either the user must pay for
the content or the advertiser must pay. Some prefer to
pay, most prefer to get content for free or relatively
free. Online users are consumers. They are usually in
the market for something such as a new car or financial
service or the hippest new athletic shoes. They are
also interested in ways to make their lives easier,
more comfortable and more efficient. They enjoy creative
ads with music, and interesting story line or athletes
and celebrities.
I am developing a new approach to pay for play content.
The user is given the option of selecting an audio or
video ad for the product of their choice from a list
of product categories such as an SUV, financial service
or disposable diapers. They can also select a new ad for
Pepsi with Britney Spears or the newest athletic shoe ad
with Kobe Bryant or the cool new Budweiser ad. To access
the content the user must listen to or watch the ad.
Win/win/win...the online users gets to see content for
free and an ad that is relevant to them. The advertiser
wins because their ad is seen by a consumer who opts-in
to see that particular ad. The medium wins because this
type of ad would generate higher CPMs.
I would appreciate your comments.
Richard Fusco
New Media Consultation
rfwoodstock_at_ulster.net
845 679-4473
Received on Fri Jun 22 2001 - 11:28:24 CDT
