Re: E-mail marketing campaign tool
RAJESH MENON <rajesh_at_brandquiver.net> WROTE:
> Mine is a company engaged in internet marketing. We have a
> fairly large database of mail id's ( permission of course).
> Is there any company selling e-mail campaign management
> tools ? Essentially I am looking at something which will
> help me design HTML mails, set up profile and business
> rules and help track the mail campaign. I am looking for
> an automated system. Are there any good tools like these
> available, which companies and what do they cost ? Are
> they ASP companies or can I buy the product itself ?
You have several options when it comes to an Email
marketing campaign tool. You can go with an ASP model,
an in-house solution, or a hybrid approach. Below are
a few companies that may be able to help.
ASP companies
- Digital Impact (www.digitalimpact.com)
- Message Media (www.messagemedia.com)
In-house Solutions
- BoldFish (www.boldfish.com) - Sorry for the self-promo
- Lyris (www.Lyris.com)
- LSoft (www.lsoft.com)
Hybrid approach
- BoldFish (www.boldfish.com)
Also, we've written a paper that's available on our
web site that may help you figure out which solution is
best for you. You can read it at
http://www.boldfish.com/BF_emguide/inout.html.
I hope that helps.
-S
***
Scott Hetherington 471 El Camino Real, Suite 110
Director of Marcom Santa Clara, CA 95050
BoldFish, Inc. scott_at_boldfish.com
Tel: 408-236-3651 Fax: 408-236-3699
***Opt-in Email Infrastructure for eBusiness***
Received on Fri Jun 22 2001 - 11:50:58 CDT
