Now THIS is how you use Google AdWords

From: Philip Mak <mfraser_at_seas.gwu.edu>
Date: Thu 28 Jun 2001 13:05:29 -0500

I received a spam e-mail today with the subject line
"Boost Your Windows Reliability". It talked about a
software program called WinFix. It included a URL to
http://jhgf.crazycradle.com/, which suggested that it
was a WinFix affiliate who was spamming.

I got curious and decided to type "WinFix" into Google
to see what it was all about. And I came across the
following ad in Google:

,-------------------------------------.
| WinFix Scam (click here) |
| See how WinFix is inferior and |
| more expensive than its competitor. |
| www.superwin.com |
`-------------------------------------'

Since the ad was so relevant to what I was thinking
about at the time, of course I clicked on it. The
target page gave a convincing argument (backed up by
a ZDNet Review) on why WinRescue is better than WinFix
in every respect.

Now, if I had been considering to buy WinFix, of
course I would have switched over to WinRescue, and
WinRescue would have just benefited from their
competitor's spam campaign - in a perfectly ethical way.

-Philip Mak (mfraser_at_seas.gwu.edu)



Received on Thu Jun 28 2001 - 13:05:29 CDT