Email marketing complaints formula

From: Ursula Zajaczkowski <u.zajaczkowski_at_xpedite.com.au>
Date: Thu 28 Jun 2001 13:21:54 -0500

I'm hoping that someone can help me with this.

I'm trying to prove that the number of complaints
received after an email campaign has been sent out,
does not reflect the true number of people who are
annoyed with the email, and that the *real* number
of complaints are much higher. Is there some sort of
formula or something that I can use to prove to
people that this is the case? I'm after hard core
figures to prove my point.

Any suggestions?


Thanks in advance,
**************
Ursula Zajaczkowski
Postmaster, Asia Pacific
Xpedite
Direct: +61 2 9338 3890
Facsimile: +61 2 9338 3424
Mobile: +61 416 047077
Email: u.zajaczkowski_at_xpedite.com.au
http://www.xpedite.com.au



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From: "Amor Maclang" <gmci_at_fapenet.org>
Subject: E-mail marketing campaign tool
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Date: Thu 28 Jun 2001 13:24:10 -0500

RAJESH MENON <rajesh_at_brandquiver.net> WROTE:

>Essentially I am looking at something which will
>help me design HTML mails, set up profile and business
>rules and help track the mail campaign. I am looking for
>an automated system. Are there any good tools like these
>available, which companies and what do they cost ? Are
>they ASP companies or can I buy the product itself ?


With respect to the inqiury regarding Email Marketing
Campaign Tools, I would like to know whether there
are available softwares which would enable in house
marketers such as myself to undertake the designing
and the management of the database myself.

Does anyone have any experience with REGULAR CONTACT?
they offer a 60 day trial period.

Any comments would be appreciated.

Thanks,

Amor Maclang



Received on Thu Jun 28 2001 - 13:21:54 CDT