RE: niche marketing

From: <ASKMGMT_at_aol.com>
Date: Thu 28 Jun 2001 13:27:25 -0500

KEITH KOLINSKY <keith_at_money4college123.com> WROTE:

>Two questions are as follows:

>1. How to better target the parents of 11th and 12th
>grade students.

>2. How to get the students that are reading the free report
>to pass the report and the website along to their parents.

Hi Keith,

Interesting concept! I suggest you send it to
guidance counselors of high schools rather than the
kids and their parents. Unfortunately 11th and 12th
grade high school students don't talk to their parents.
It is quite a contentious time in their lives. So you
might want to try to reach the paying parents through
other vehicles.

Additionally, you might want to talk to the financial
aid departments at colleges. These people frequently
recommend sites for parents to learn how to get
additional aid.

We do a lot of marketing to these students and parents
and found that it is easier not to rely on one to get
information to the other.

Regards,
Adrienne Kramer
ASK Management, Inc.
27 S. Greeley Avenue
Chappaqua, NY 10514
askmgmt_at_aol.com



Received on Thu Jun 28 2001 - 13:27:25 CDT