Re: Venting (was re: search vs. content)

From: Daralene Cimino <dar_at_webadvantage.net>
Date: Thu 28 Jun 2001 13:33:13 -0500

MARCI DE VRIES <mdevries_at_turtlebackinteractive.com> WROTE:

>As a professional media buyer, I simply have to ask whether
>or not you are all kidding with this line of conversation.
>Is there a general lack of knowledge as to media buyers'
>criteria for site selection or do you all just need to
>vent? This sounds like venting <snip>

TO WHICH BRANDI JASMINE <bj_at_brandijasmine.com> WROTE:

> Please don't take this personally but "professional media
> buyers" are about the most risk-avoidant, unimaginative
> group of people working in a "creative" profession that I
> have ever encountered. There are huge opportunities out here
> outside the "Big 3" that they are all blissfully and
> willfully ignorant of. Smaller sites may lack the bells and
> whistles - but we are hungry for business, fond of trying
> new ideas, and will often be a lot more flexible than a large
> company. And I still think the ultimate effect - that
> 100,000 eyeballs on Astrology.ca is the same as 100,000
> eyeballs on a Yahoo search for Astrology. I just think we'll
> never be given the chance.

I'm sorry, but I have to at least defend my buying
strategies here at Web Ad.vantage, Inc. As a media
buyer I look at small sites, large sites, search
engines, anything it takes to get what is best for my
customer. I have many campaigns that are running on small
sites that are doing very well, and they are doing well
because they are very targeted campaigns. On the
other hand running a campaign on Yahoo is well worth it,
because I see great results. The way I look at it, people
go to Yahoo to search for something specific, so if I
buy a keyword and they are looking for that paticular
thing, they will find my banner, text link and so forth.
Search engines unfortunately have an upper hand, because
people have to find the sites somehow, and the most
efficient way to do this is through searching. I have
found that the majority of sites, large and small are
willing to work with you, and are open to creative ideas.
The most important thing is customer satisfaction, and
if something doesn't work you find something else. If it
does work you stick with it, and that's how it is here at
 http://www.webadvantage.net

Daralene Cimino
dar_at_webadvantage.net
--
Web Ad.vantage, Inc.
http://www.webadvantage.net
E-marketing advertising & PR strategies.
CNNfn recognized for award-winning business solutions.



Received on Thu Jun 28 2001 - 13:33:13 CDT