desktop branding market

From: Juliana Minsky <jm_at_surfmedia.com>
Date: Mon 02 Jul 2001 10:54:57 -0500

I have a question for interactive marketers/developers
who work with clients who have "licensable" properties
or artists in entertainment or sports.

Are your clients happy or upset about the proliferation
of fan developed desktop gizmos (screensavers,
wallpaper, browser skins, etc.) available on the web?
Are companies generally looking the other way and
enjoying the word-of-mouth exposure, or are they
making cease & desist efforts and working toward
having their own sanctioned versions developed and
available at official sites? Are companies well aware
of this phenomenon?

We are releasing a new product in this category
(PCThemes - a one-step install program for custom
desktop themes) and trying to get a sense of some of
the less obvious issues in the market.

Any feedback would be much appreciated.

-Juliana Minsky

SurfMedia
930 Laguna Street
Santa Barbara, CA 93101
www.surfmedia.com
jm_at_surfmedia.com
Exclusive Sales & Marketing for PCThemes(tm)
www.pcthemes.com



Received on Mon Jul 02 2001 - 10:54:57 CDT