RE: Flash Banners and Real Media

From: Jamie Krasnoo <jkrasnoo_at_socal.rr.com>
Date: Mon 02 Jul 2001 10:58:20 -0500

VENKATESHWARULU J N <dijjer_at_hotmail.com> WROTE:

> The discussion on flash banners has thrown up one
> doubt.

> We have started serving flash banners on our pages.
> If a user does not have the.exe file downloaded,
> then will the ad server still count the request
> as an Impression Served (it should not!)? Could
> this be the reason for the discrepancy between
> Page Views as reported by my Statistics Server
> and Impressions as reported by my ad server (Real
> Media).

If a browser doesn't have the flash plug in installed
then the file doesn't got downloaded. One of two
things happen. If the flash ad is properly placed, the
user will get the dialog asking if he/she would like
to go to Flash.com and install the plug in. The second
thing that could happen is that the user will say no
and the ad won't get downloaded and the space will
show up as a broken image. Whether it gets counted
or not depends on the software your using to serve
the ads. If it doesn't get downloaded, the norm is
that it doesn't get counted.

Jamie Krasnoo
jkrasnoo_at_socal.rr.com
Freelance Perl/Mod_perl/CGI programmer



Received on Mon Jul 02 2001 - 10:58:20 CDT