100,000 eyeballs

From: Travis Higdon <travis_at_nFusion.com>
Date: Tue 03 Jul 2001 10:35:13 -0500

BRANDI JASMINE <bj_at_brandijasmine.com> WROTE:

> There are huge opportunities out here
> outside the "Big 3" that they are all blissfully and
> willfully ignorant of. Smaller sites may lack the bells and
> whistles - but we are hungry for business, fond of trying
> new ideas, and will often be a lot more flexible than a large
> company. And I still think the ultimate effect - that
> 100,000 eyeballs on Astrology.ca is the same as 100,000
> eyeballs on a Yahoo search for Astrology. I just think we'll
> never be given the chance.

Is it possible that the 100,000 eyeballs on a Yahoo
search site are more valuable to an advertiser because
the users are searching for information, as opposed to
going directly to a niche site to grab the info they
know they'll find there?

ie. on a Yahoo search users have not yet found what
they're looking for and are open to whatever solution
presents itself, vs. a niche site, where users have
already found their interest and are going to the site
for that purpose, not fishing for new sources of
information.

--------------------------------------------
Travis Higdon
Web Developer / Project Mgr.
http://www.nfusion.com
P: 512-479-4655
F: 512-478-5437



Received on Tue Jul 03 2001 - 10:35:13 CDT