RE: Unwanted Audio Ads (why not just turn speakers off?)

From: Simon Lusted <simon_at_thatgame.com>
Date: Mon 09 Jul 2001 11:43:16 -0500

BRIAN SHEPHERD <Brian.Shepherd_at_TechnologyReview.com> WROTE:

> I AM in control over what you the
> visitor hears on MY site, whether that is content or
> an ad. If you don't like it, then you leave, no
> questions asked. Why should YOU be in control over
> what you hear when you come to MY site?

By this logic is it ok for me to bombard you with
popunders, moustraps, maybe even use javascript to go
full screen on you (etc). After all, you're a guest on
my server...

Isn't every one on this list looking at new and better
ways to give our visitors what _they_ want? Sound can
be really effective as a way to cut through (that's
probably why people get so upset about it, it's also been
used very badly in the past, jingle bells in midi etc).

Might one solution be personalisation? Have a 'turn
sound on' prompt and use a cookie to track it? You might
get one warning from the boss, but that way you wont get
fired.

I'm not sure but i think i'd rather hear an audio ad in
the background than get a popunder.

So, do we opt in or out of sound? ;)

-----
Simon Lusted
Marketing Director
Check out http://www.shagometer.com sposnored by Adultshop.
ThatGame Pty Ltd
Level 9, 123 Queens St, Melbourne VIC 3000, Australia
PH: 61 (3) 9605 5028 FAX: 61 (3) 9605 5001



Received on Mon Jul 09 2001 - 11:43:16 CDT