Re: take down the banner ad
PHILIP MAK <mfraser_at_seas.gwu.edu> WROTE:
>Do you think that statement is applicable to
>entertainment websites?
>I run a bunch of websites about anime (e.g.
>AnimeLyrics.com, which provides the lyrics to many
>anime songs). My typical visitor is a 16-24 year old
>male.
>Entertainment content sites seem to have been hit the
>hardest in the advertising downturn. Many sites are
>getting under $0.10 CPM (ten cents!) on a 468x60
>above-the-scroll banner.
>Building up an audience seems to be easy for entertainment
>sites, but making money from them seems to be another
>matter. I can't think of any high margin services that
>would be applicable to my audience...
In the case of an entertainment website, I feel that it
is necessary to use banner ads and other forms of
advertising. If you are good at generating interest
and traffic to your website, concentrate on it. Let
other companies monetize and sell to your audience.
A TV station shows advertisements to its viewers in the
form of commercials. NBC or some other television
network has a very large audience. They are not in
the business of selling products to their customers
because it is not what they are good at. Their
competency is getting the best programs and keeping
their viewers entertained.
The same goes for radio, magazines, etc.
However, I feel that if your content is oriented to
products that are not given for free, it is a better
idea to sell services/products to your audience or sell
leads to another company.
For instance, if your site is about fax machines or
other electronic products, you are better off sending
your user to an affiliate link where they can buy it and
you earn a commission.
I would like to hear what some other readers think.
Lawrence Ng
Oversee.net
548 S. Spring St. Suite 933
Los Angeles, CA 90013
Tel 213.891.9331
Fax 707.516.3927
Received on Mon Jul 09 2001 - 11:47:57 CDT
