RE: niche marketing

From: LawrenceNg <>
Date: Mon 09 Jul 2001 12:05:24 -0500


>Two questions are as follows:

>1. How to better target the parents of 11th and 12th
>grade students.

>2. How to get the students that are reading the free report
>to pass the report and the website along to their parents.

In the form to receive your free report, you have an
option to either enter the student's email address or
the parent's email.

Why not ask for the parent's email also?

It might also be a good idea to get the campus mailing
address (for students) and home mailing address (for
parents) so that you can follow up with a mailing
addressed to "To the parent's of [Student Name]".

The latter is a technique used by many companies such
as yourself who are marketing to the parents of students.


Lawrence Ng
548 S. Spring St. Suite 933
Los Angeles, CA 90013
Tel 213.891.9331
Fax 707.516.3927

Received on Mon Jul 09 2001 - 12:05:24 CDT


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