Re: CPA vs. CPM the issue? "The Smoke"

From: John Gaskill <jg_at_info-central-usa.com>
Date: Wed 11 Jul 2001 11:22:29 -0500

JANET ATTARD <attard_at_businessknowhow.com>WROTE:

>Oh, please.....let's not wave the licensing flag.
>Licensing does little to guarantee any kind of quality
>on anything so generic as web development. It just

The concept of "licensing" was introduced as one possible
means of erecting "barriers to entry" to reduce the number
of competitors in the internet publishing segment you have
described.

Licensing, in the U.S at least, could not be enforced
as the Supreme Court has already ruled that having a
web site is protected free speech.

JOHN GASKILL <jg_at_info-central-usa.com> WROTE:

> The side benefit of licensing would be that the number
> of web sites would decline where licensing was required.

TO WHICH JANET ATTARD REPLIED:

>I seriously doubt it. At least not the number of web
>sites that have serious commecial intentions, whether
>those intentions. All it would do is rule out those who
>have decent products or services to sell, but who can't
>afford to pay the licensing fee. <snip>

I see you agree that the number of sites would be
reduced.

I am not arguing the merit of licensing web site
operators. No argument can be created to justify
licensing other than to repress people or suppress
business competition.

JOHN GASKILL THEN WROTE:

> Whether web sites as a group would offer better content
> with less competition is arguable.

TO WHICH JANET ATTARD REPLIED:

>Agreed, it is arguable.....and I'd hazard a guess the
>quality of content would deteriorate considerably if
>there is limited competition.

Agreed!

Competition improves the overall quality of content
in an effort to attract eyeballs in any given segment
in many respects.

There is no doubt in my mind that were licensing of
web sites the rule, content would decline to the level
where it pleased those who license and regulate web
publishers, not the people seeking the content.

Regards all,

John Gaskill
jg_at_info-central-usa.com
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Received on Wed Jul 11 2001 - 11:22:29 CDT