Re: Unwanted Audio Ads

From: Rosalind Tan <rostan_at_singnet.com.sg>
Date: Tue 17 Jul 2001 10:45:18 -0500

BRIAN SHEPHERD <Brian.Shepherd_at_TechnologyReview.com> WROTE:

>***why don't you simply turn your sound off before
>you go surfing to entertainment sites on company
>time, or keep it off altogether?

TO WHICH MARK WELCH <markwelch_at_markwelch.com> REPLIED:

>But the real point of my post wasn't about getting
>fired: it was about who should control what I hear
>from my computer. I think it should be me, not the
>marketing team for Spielberg's latest film. I can
>tolerate a lot of attention-grabbing efforts by
>internet marketers, but shouting in my ear isn't one
>of them.

TO WHICH CARMEN PAULINO <clpsf_at_mindspring.com> ALSO REPLIED:

> What one person considers <<shouting>>, another
> person enjoys. The posited logic that each viewer
> should control what she or he hears from his/her
> computer, and <<not the marketing team for Spielberg's
> latest film>> is inscrutable. Can you imagine if each
> Web operator had to design a Web site to fulfill the
> specific inclinations of each viewer? Would we refuse
> to enter an elevator and instead walk up 60 flights
> because we haven't chosen to listen to Muzak? Do we
> refuse to shop at our conveniently located supermarket
> because it plays music that just might not please our
> standards?
>
> Why should the Internet be locked in to standards of
> operation we don't even give a second thought to in
> the physical world? We have enough problems developing
> sites and applications with proper customer servicing
> and tons of wasted hours resolving third-party browser
> bugs, etc., without also having to design to each
> person's personal likes and dislikes.
>
> Mr. Shepherd very sanely points out that as viewers,
> we *are* in control -- we have the choice of staying
> or leaving, or turning the sound off.

i think people expects more out of the internet
than any other medium i know so far. So to cater
to EVERYBODY's needs, i think sites can offer
PERSONALIZATION, so that Brian, Mark and Carmen can
choose whether they want music from sites or not.

Roasline Tan



Received on Tue Jul 17 2001 - 10:45:18 CDT