Re: CPA vs. CPM the issue?

From: Larry Byard <lbyard_at_duxcw.com>
Date: Tue 17 Jul 2001 10:49:12 -0500

PHIL TANNY <phil_at_philtanny.com> WROTE:

>But so long as supply exceeds demand CPA priced
>campaigns are going to continue to make up an ever
>larger share of the market. Publishers who aren't
>emotionally or otherwise ready for this change
>will increasingly find themselves competing with
>all the rest of the CPM only holdouts for a
>shrinking percentage of an already down market.

There are cheap magazines and products and there are
quality magazines and products_ Most (I_m not saying
all) of the CPA and low CPM rate banners I_ve seen I
would rather not run on my site anyway. They tend to
represent low-quality products/services, junk mail,
credit cards, something for nothing schemes, tomatoes
that grow on trees, and the like. Their banner ad
rates represent their products, organizations, and
modus operandi: cheap. I feel that running them
cheapens my site. So, I try to avoid them and lose
a few extra bucks/day. On the other hand, most
advertisers who pay a decent CPM rate tend to
represent quality products and services. I don_t
think most of them are lazy.

Larry Byard
lbyard_at_duxcw.com
Dux Computer Digest
http://duxcw.com/



Received on Tue Jul 17 2001 - 10:49:12 CDT