Re: The Right Ezine?

From: Todd Kellner <todd.kellner_at_list-universe.com>
Date: Wed 18 Jul 2001 11:36:53 -0500

KELLY MCKNIGHT <Kelly_at_viastudio.com> WROTE:

>Is it just me or can anyone find a good email list
>company? Sure, there are companies who have large
>opt-in lists available, but as soon as you begin to
>bring demographics into the profile, they can't deliver.
>I am looking for list companies that can match up to
>specific target audiences

We have demographics on 20% (about 18 million subscribers)
of our network. This has been our biggest push over the
last few months, and the percentage will grow substantially
over the next several months. Most of these publishers were
able to sell using "content-based profiling" in the past,
and it's a slow process bringing them into the present.

>I also need help in locating ezines.

http://List-Resources.com/s/Promotion/Directories/Free/index.shtml

Here's a listing of email newsletter directories. Hope
that helps!

Todd Kellner
VP, Operations
http://Opt-Influence.com/
http://List-Universe.com/



Received on Wed Jul 18 2001 - 11:36:53 CDT