Re: Online Advertising Network
VINEET DAHIYA <vineet.dahiya_at_telconindia.com> WROTE:
>1. How do the Online Ad Network share the revenue
with
>the Websites for utilizing their(website's) ad
>inventory. What is the Commercial Model (% sharing).
Here is what I can share with you...
A typical revenue split is about 60% revenue for the
network, 40% for the Web site. I believe Real Media
is like 60% to the Web site and 40% to them. I am not
sure what DoubleClick is anymore. Engage was 60% for
them and 40% for the site. But these rates vary
depending upon the site and traffic.
>2. How much do the network charge for serving ad on
the
>website, if the advertiser directly contact the
Website
>(Publisher).
The cost for just ad serving varies. Some central
serving products such as Dart or AdBureau or
27/7Connect chare per impression, but also force the
site to give up control of their user data. They make
their money by re-selling your data!! Local solutions
such as AdServer and Open AdStream from Real Media
generally charge a license fee and then a service fee
for support.
For a central solution I would look at Open
AdstreamCENTRAL from Real Media or AdJuggler from
Thruport Technologies. Either one will give you
control over your data without privacy concerns or
lost revenues!
For a local solution I would suggest Open AdStream
from Real Media. it is less expensive to implement
and maintain, offers really good targeting and
delivery functionality and the best reporting I have
seen yet.
If you can, it is always more profitable to handle
your own ad sales and purchase a local ad server!
Regards,
Matt Stevens
Received on Thu Jul 19 2001 - 10:30:14 CDT
