Mind-Numbing "Number Games" on the Net

From: Jim Monahan <PRImpact_at_aol.com>
Date: Fri 20 Jul 2001 17:49:09 -0500

The real and urgent issue for internet advertising---
in what I call a Mandatory Marketing Money Matters Era---
is, hey, is your I-advertising profitable? Show me
the money!

Money Matters! That's the substantial concern that
counts when it comes to crunch time for CEOs and their
financial leaders. Marketing dynamics now separate
dot-commers soon to go the way of dinosaurs with
computer champions proving their worth as real
"revenue-raising agents".

Bottomline over buzzwords, that's the return-on-
investment issue or dot-commers are headed for
economic extinction. I would quiz anybody pushing a
key on the computer for me to gain revenue impact on
hot-button Marketing 101 questions.

What IS marketing? What IS sales? What are
strategies? What are tactics? Justify your existence
in a banner headline and a brief paragraph of copy
that lets me rate your worth. Eyeballs become
economically valid and count for something only when
I-advertisers become visionary advocates of the
screaming need for PROFITS!

Jim Monahan

PR IMPACT

"The Consultants' Marketing and Public Relations Consultants"



Received on Fri Jul 20 2001 - 17:49:09 CDT