Re: Need Test ad sites for Women/Romance/Flirting site

From: Jonathan Tice <imeanitpeanut_at_aol.com>
Date: Mon 23 Jul 2001 10:36:19 -0500

ROB FRANKEL <rob_at_robfrankel.com> WROTE:

>We're testing a new site that is doing excruciatingly
>well under the worst conditions possible --
>clickthrough rates of 12%. It's a start-up, though,
>and I need to feed this fledgling with some very low
>cost, very targeted ad exposure and publicity
>opportunities on sites that would be attractive to
>healthy, fun-loving couples and happily dating singles,
>regardless of race, creed, color or sexual persuasion.

I suggest using Matchmaker.com, a property owned by
TerraLycos. Since the site operates as a subscription
service, the community is based primarily on repeat
(read: satisfied) customers. Also, by targeting the
different community areas within Matchmaker you can
further hone in on your target demographic. Given the
specificity of this site and the market conditions, I
expect that you can negotiate a very reasonable CPM.

Regards,
Jonathan Tice

former TerraLycos employee
tice_jonathan_at_hotmail.com



Received on Mon Jul 23 2001 - 10:36:19 CDT