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Ad unit- frequency

From: Paul Mosenson <paul_at_a-b-c.com>
Date: Tue 24 Jul 2001 10:56:39 -0500

Hi,
Question- within same budgets in print advertising,
what is generally more effective- full page 4 color less
frequently or full page BW more frequently? Anything
to back up? ANy research regarding this issue? Thanks.

Paul Mosenson
Media Director
Aloysius Butler & Clark
302-655-1552
fax 302-655-3105
Paul_at_a-b-c.com



Received on Tue Jul 24 2001 - 10:56:39 CDT

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