Google
 

Re: What is this?

From: Chuck White <chuckwh_at_pacbell.net>
Date: Tue 24 Jul 2001 11:01:54 -0500

HAVAH HOPE <havah_at_aperfectdealer.com> WROTE:


> I had never heard of UDDI so I wrote my technical
> people. They had never heard of it either. Obviously,
> not as "sweeping" as their publicist seems to thing
> it is. Anyway, does anyone have any information on
> this? Is it worth doing?

UDDI is a web services framework initiated by Ariba,
IBM, and Microsoft. You register your business name
with the service, and your business information is
stored in an XML-based repository, much in the way
your business is added to the yellow pages. You don't
need to pay for this service. Just go to one of the
registry sites from either Ariba, Microsoft, or IBM
and you can do it yourself.

Here is a link to the IBM site:

 https://www-3.ibm.com/services/uddi/protect/registry.html

You need to register with IBM to use it.

Why would you want to? It's an abstract concept,
really, so I'll give a real world example. If your
business is registered with UDDI, and a client is
creating a new PO in Excel XP (yes, it has to be XP),
all of your business information will automatically
fill in through the use of the now rather infamous
"smart tag" technology.

An advertising world example:

A BMW Flash banner that displays all the BMW dealers in
a particular user's region. The Flash banner can display
this information by calling the UDDI registry, which does
sorts by region (if you want it to). I can think of a
million other uses for it, but I can't think of any
reasons to pay for it, since access to the registry is
free.

Chuck White
CEO
The Tumeric Partnership
http://www.tumeric.net
415-585-4178
chuck_at_tumeric.net
________________________________________
Author, Mastering XML, Premium Edition
Sybex Books, May, 2001
http://www.javertising.com



Received on Tue Jul 24 2001 - 11:01:54 CDT


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Clicksor
List and Found
AdJungle
The Laredo Group

Add your company...

Laredo Group Interactive Advertising Training
AdJungle
List and Found
Clicksor
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.

Visit our other web sites:
Tennis Server | Tennis Server Ticket Exchange | MyCityRocks | MyCityRocks Ticket Exchange