Re: CPA vs. CPM the issue?
ROB FRANKEL <rob_at_robfrankel.com> WROTE:
>This site actually turns away advertisers that are not
>brand-compatible. They focus only on quality traffic,
>which is how they get click-through rates of 4% to 12%,
The site you mention < http://Pillowmail.com > also uses
an ad placement strategy I use for my
http://hittpansophism.com site -- place ads only on pages
where you don't mind your visitors leaving or they have
completed the desired action at your site. This way, the
user is done with what they came for, they see an ad
related to their topic of interest, then they move along
with the ad by clicking it.
I run a small advertising network related to the sites I
manage and am seeing 0.5 to 1.5% click-through network
wide. [10 sites] It is possible to get a reasonable return
on your advertising is you remain highly targeted and
generate a reasonable volume. The core focus of the
network is to reach "business owners and their key
employees."
It was interesting that when I opened it as a banner
exchange (trying a low maintenance approach to increasing
overall impressions in related sites) not many people who
had signed up understand what it means to target -- I have
disapproved 90% of the sign-ups because it was not obvious
they were serving that market on the review.
Warmest regards,
Justin Hitt
--
Specializing in strategic relations consulting.
- http://justinhitt.com/
Learn how to improve your business.
- http://hittpansophism.com/
(v) 301-737-1230 (f) 520-438-2941 mailto:Justin.Hitt_at_hittpansophism.com
Received on Wed Jul 25 2001 - 11:02:29 CDT
