RE: Ad unit- frequency

From: Lisa Rahmanan <lrahmanan_at_consumerreview.com>
Date: Fri 27 Jul 2001 12:06:19 -0500

PAUL MOSENSON <paul_at_a-b-c.com> WROTE:

>Question- within same budgets in print advertising,
>what is generally more effective- full page 4 color less
>frequently or full page BW more frequently? Anything
>to back up? ANy research regarding this issue? Thanks.

If it's a choice between doing a page four color ad less
frequently, and a full page b/w, I'd say go with the
full page b/w program. Since I used to sell magazine
advertising, I can tell you that frequency is more
important than color or size, for that matter.

Good luck.

Lisa Rahmanan
Advertising Sales Manager
ConsumerREVIEW.com
Tel: 212.861.2076
"Exceptionally helpful product reviews written
  by people like you."



Received on Fri Jul 27 2001 - 12:06:19 CDT