RE: commission junction and others

From: Ron Sheridan <ron_at_ronsheridan.com>
Date: Mon 30 Jul 2001 14:30:20 -0500

STEFANIE OLSEN <stefanieo_at_cnet.com> WROTE:

>Can I get the group's opinion on Commission Junction
>and other pay for performance networks such as BeFree
>and LinkShare? Are these networks effective? How so?
>Are they growing in popularity? Any input is helpful.

I think CJ's upcomming merchat conversion rate reporting
scheme, will pull the lid off the under performing
merchant affilaite programs. ONce the harsh light of
scrutiny shines down on CJmerchats you will see heards
of affiliates moving to the top performing programs.

I see 50% or more of the merchats drying up and going
away.

And since CJ's will to stop offering merchant programs
that pay on a CPC basis 50% or more of the affilaites
will go away. Cause as we all know...the elephant in
the corner (affilaite fruad) is likely at the core of
CJ's no-more-CPC deals decision.

One thing is certain... things are gonna get a whole
lot more interesting.

imho

Ron Sheridan
411web.com



Received on Mon Jul 30 2001 - 14:30:20 CDT