ezine adv is best

From: Ramon Ray <ramon_at_smallbiztechnology.com>
Date: Tue 31 Jul 2001 11:50:52 -0500

In the 24 July issue of b2bmarketingbiz.com there was a
nice case study about how PeopleSoft is moving more of
their adv dollars online. Here's a quote:

"Email Newsletter Sponsorships -- Johnston says, "I'm a
very strong proponent of using newsletter ads instead of
banner ads. I've found them to be a very good response
mechanism." Johnston prefers to place targeted 70-100
word text ads in niche trade newsletters. She says,
"It's a bit like taking a direct mail campaign and
distilling it into a business problem and a solution
which is your offer of information, a book, a webinar.
Really touching on what the business pain or need is
and then a call to action." "

Reaching people online, right in their email boxes
and/or there favorite web sites (but long term
sponsorship) is the way to go!

Ramon Ray, ramon_at_smallbiztechnology.com,
Editor, http://www.smallbiztechnology.com
Small biz tech news, information, analysis
"Small Business Technology Report"
"Technology and Your Business"



Received on Tue Jul 31 2001 - 11:50:52 CDT