Re: Higher accountability
NALL GEARHEAD <ngearheard_at_highwire-ad.com> WROTE:
>I pose these questions to the forum:
>- Why is Internet advertising held to a higher standard
>of accountability than other advertising mediums? My
>guess is that only because it is easier to track the
>reaction of the audience to internet ads than other mediums.
>-My business question is "why", or better yet, "how"
>should the Internet community respond to this higher
>level of accountability? My answer is by comparing
>apples to apples.
Anyone who has more than one kid can't help but be
amazed at the fact that even though you and your
spouse keep mixing the same bio-goop, each kid comes
out completely differently.
That's what's happening online.
For some reason, because the web reaches so many
people, marketing hacks still think this must be just
another mass medium. They can't figure out that this is
a new breed of media for the masses, with its own
traits and personality.
It ain't TV. It ain't radio. It ain't direct mail.
It's the web. And no mater how many times you mix the
goop, it's different from its other media siblings.
If you want the whole story, it's the first chapter
of my book.
Rob Frankel, "Yes, I really do turn users into
evangelists for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
FrankelTips Weekly at: http://www.FrankelTips.com
The Book/Tapes: http://www.RevengeOfBrandX.com
FrankelBiz for FREE at: http://www.FrankelBiz.com
818-990-8623 - 888-ROBFRANKEL - AIM ROBFRANKEL
Received on Wed Aug 01 2001 - 09:36:45 CDT
