Re: Webmmercial

From: Kyle Yamnitz <Kyle_at_EdScope.com>
Date: Wed 01 Aug 2001 09:45:59 -0500

JOHN GASKILL <jg_at_info-central-usa.com> WROTE:

>That some advertisers and their agencies might consider
>it "normal" and "acceptable" would not surprise me, but I
>would be very surprised if the average web surfer accepts
>full screen or TV like ads on the net without having first
>given their permission to see them.

Hi John,
  I think we're both right on most of these ideas.
Maybe normal and acceptable aren't the right words, but
I do think there will be "webmmercials" on a good number
of websites within the next couple years if not sooner.
Users won't like them for sure, but they didn't like
banner ads (or pop unders) when they were new, but people
now accept them (some accept pop unders) as part of the
Net.

>The average web site is not a broadcast outlet or medium.

>To be successful, productive and profitable, web
>advertising does not have to mimic TV, even for those aged
>thirty-five and under. What is important for people to
>understand is that the web is an informative, interactive
>medium and people use it for those purposes. Advertising
>which informs or allows people to interact will be more
>successful than ads which take up a full screen and deliver
>an unfocused message.

         Agreed :) Take care,
        --Kyle Yamnitz
          EdScope, L.L.C.
          Expanding the Scope of Education:
                http://www.EdScope.com



Received on Wed Aug 01 2001 - 09:45:59 CDT