Re: Direct Response vs. Branding/Awareness in Online Advertising

From: Derek Van Nostran <president_at_atlantaima.org>
Date: Thu 02 Aug 2001 10:47:32 -0500

Please excuse the promotional email, but this topic
seems to keep popping up on this list so we figured
people in the Atlanta area might be interested in
attending our event. Online branding is one of the
hottest topics for online sales and marketing
professionals. If the web is going to be viewed as a
legitimate part of traditional advertiser's budgets,
instead of an afterthought, the brand impact of online
advertising needs to be demonstrated to the masses.
With that in mind, on August 15th AIMA is hosting
several brand marketing experts, including Laura Ries,
author of The 11 Immutable Laws of Internet Branding,
in a discussion of where the web fits in the branding
equation.

More information can be found at www.atlantaima.org

Derek Van Nostran
AIMA President
president_at_atlantaima.org



Received on Thu Aug 02 2001 - 10:47:32 CDT