PAUL MOSENSON <Paul_at_a-b-c.com> WROTE:
>Question- within same budgets in print advertising,
>what is generally more effective- full page 4 color less
>frequently or full page BW more frequently? Anything
>to back up? ANy research regarding this issue?
TO WHICH ROB FRANKEL <rob_at_robfrankel.com> WROTE:
>NEITHER!!
>You're wa-a-a-a-ay better off never buying a full page
>anything. One of the best moves I ever made was never
>buying a full page ad, but stealing the page with a
>vertical half page. A vertical half page isn't what
>you think. It's actually a horizontal half page ad
>turned 90 degrees, so that only one column of editorial
>can be run beside it (or other tiny ads) and one row
>of copy above it.
>TOTALLY steals the page at half the price of a full
>page!
maybe, maybe not. depends a lot on the format of the
publication (3 columns, 4 colums etc) you are aiming
at. a full page full colour ad on a right hand page of
the leading national newspaper in you country or area
is the only way to tell them you have arrived.
a new set lunch menu can be launched and run
continuously from a quarter page ad on the top right
of a weekly entertainment magazine.
all depends on what you are selling, who your market
is and what you want to tell them.
by the way this is a fantastic list.
Marcus Osborne - Managing Director -
Tiger Publishing Sdn Bhd
mosborne_at_po.jaring.my
Tel: +6 03 7954 2076 - Fax: +6 03 7954 2077
Suite 208 - Block D - Phileo Damansara One -
Jalan Damansara
46350 Petaling Jaya - Malaysia
Received on Thu Aug 02 2001 - 10:50:57 CDT
