Re: commission junction and others
STEFANIE OLSEN <stefanieo_at_cnet.com> WROTE:
>Can I get the group's opinion on Commission Junction
>and other pay for performance networks such as BeFree
>and LinkShare? Are these networks effective? How so?
>Are they growing in popularity? Any input is helpful.
TO WHICH AJAY SEGAL <ajaysegal_at_avantmarketer.com> REPLIED:
>As I see it, those Publishers and Advertisers that are
>underperforming Commission Junction's Open Market might
>flood other, less transparent Affiliate Networks, while
>some Advertisers and Publishers in such less transparent
>Networks that believe that the transparency would benefit
>them might try and make a jump to Commission Junction.
>In this way, Networks such as BeFree and LinkShare could
>be adversely affected (through the influx of such
>underperformers), while Commission Junction's position
>would be further bolstered. I would be curious to hear
>the thoughts of others on this list on this possibility.
Commission Junction's move is a blod one and I share
your sense of what the overall market impact will be.
When competiting in a market such as the affilaite space
companies like Befree and Linkshare will be forced ro
react otherwise the the forces of change will act upon
them.
I've already begun minning the EPC numbers for my own
purposes. I see some strange variations from 3 month
to 7 day numbers...any thoughts on why that might be?
Regards,
Ron Sheridan
411web.com
Received on Fri Aug 03 2001 - 16:00:34 CDT
