Re: Ad Sales and Sales Leads

From: Francis J. Kalarickal <wonder_at_emirates.net.ae>
Date: Tue 07 Aug 2001 09:41:10 -0500

ALISON RUBIN <allyrubin_at_hotmail.com> WROTE:

>I am in Ad sales and I was wondering how most people
>are generating leads right now. This is a discussion
>that cam up on another mailing list and I wanted to get
>some feedback from other People in Ad sales. The market
>is tight and we don't get many call-ins anymore. What
>do you generated leads or lists of people to call?

I work in the Middle East. This region, usage of the net
for marketing is going through the birth pangs. Even at
this stage things are very different than what we perceived
happened in the West. Dotcom advertisements in the new
media has hardly happened in the way it happened in West.
Most of the advertisers here are B&M companies like
financial companies & the airtravel industry.This may be
the situation there also ??

How we get to lead generation, is by shortlisting heavy
spenders in the traditional media. Getting them to shell
out a small percentage in the new media is a good
beginning for us.

Rgds

Francis J. Kalarickal



Received on Tue Aug 07 2001 - 09:41:10 CDT