Re: Direct Response vs. Branding/Awareness in Online Advertising

From: Rob Frankel <rob_at_robfrankel.com>
Date: Tue 07 Aug 2001 09:52:57 -0500

RYAN NEVES <ryan1275_at_globo.com> WROTE:

>I would love to
>listen the latest thoughts of Laura Ries about the
>branding power of online ads. I read her book, The
>11 Immutable Laws of Internet Branding, in which she
>exposes with her father (Al Ries) their radical
>opinion against online ads. She said that online ads
>don't work because the Internet is interactive and not
>passive as television (they think passive media work
>better for advertise), and the ad blocking software will
>impede the growth of online advertising. I couldn't
>disagree more. In fact I disagree in most of their
>opinion about branding on the Internet.

You took the words right out my mouth! I've got to admit
it: I wish they would have invited me to that forum. That
way you would have had a lively forum on branding with a
free fireworks show!

Rob Frankel, "Yes, I really do turn users into
  evangelists for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
FrankelTips Weekly at: http://www.FrankelTips.com
The Book/Tapes: http://www.RevengeOfBrandX.com
FrankelBiz for FREE at: http://www.FrankelBiz.com
818-990-8623 - 888-ROBFRANKEL - AIM ROBFRANKEL



Received on Tue Aug 07 2001 - 09:52:57 CDT