Re: commission junction and others

From: Ken Zimmer <kzimmer_at_mobileguy.com>
Date: Wed 08 Aug 2001 13:44:55 -0500

TODD CRAWFORD <tcrawford_at_cj.com> WROTE:

>I appreciate your post at Online Ads. I just wanted
>to point out that you took the eUniverse case study
>too literally. Although is says that 500 million emails
>were sent out per month by eUniverse, unfortunately,
>not every one of them contained links from Commission
>Junction (CJ). The case study highlighted eUniverse's
>business model and how they leveraged CJ to increase
>their revenues. The devil is in the details, which
>unfortunately, the case study does not completely
>provide.

First, let me say "I appreciate that you took the time
to respond to my post."

Second, let me state again for the record "My post
was not directed at CJ in particular."

Third, if, as you state "The case study highlighted
eUniverse's business model and how they leveraged CJ
to increase their revenues"... and yet "The devil is
in the details, which unfortunately, the case study
does not completely provide [the details]"...again,
your words, not mine... perhaps you'd like to share
the complete details with the group.

As I see it... six of one, or half-a-dozen of the
other... the case study still gave extremely good
evidence that the ROI for any affiliate (less the
aforementioned half a dozen) really isn't worth the
effort... need I practice my math on another case study?

IMHO,
Ken Zimmer
www.mobileguy.com



Received on Wed Aug 08 2001 - 13:44:55 CDT