Re: Pay-per-click placings
BRETT PITTAM <brett.pittam_at_btclick.com> WROTE:
>I am new to this discussion list so please excuse me
>if this topic has been covered previously...I would be
>interested in hearing from anyone who has an opinion
>on whether it is absolutely necessary to buy No.1
>position or whether No.s 2 & 3 have equal merits because
>of people's online behaviour - to explain, I don't
>necessarily click on the top listing when I do a
>search neither do my colleagues, but am more inclined
>read the descriptions closely and to click on the 2nd
>or 3rd listing.
>If other people feel the same way and this reflects
>general online behaviour then surely we can save a lot
>of money by not purchasing top spots with people such
>as GoTo. Also if anyone has statistical information to
>show either way that would be most useful.
I devoted a whole issue of FrankelTips to this exact
issue. one of the mian points was that you'd be nuts
to pay for the #1 slot, especially on Goto.com (in
which I have no faith, but that's another issue), since
the top three slots get disseminated to other search
engines.
IMHO, you buy #1 for ego. You buy #3 because you're
smart.
Rob Frankel, "Yes, I really do turn users into
evangelists for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
FrankelTips Weekly at: http://www.FrankelTips.com
The Book/Tapes: http://www.RevengeOfBrandX.com
FrankelBiz for FREE at: http://www.FrankelBiz.com
818-990-8623 - 888-ROBFRANKEL - AIM ROBFRANKEL
Received on Thu Aug 09 2001 - 12:42:36 CDT
