Re: Affiliate Network Comments (was Re: commission junction and others)

From: Todd Kellner <todd.kellner_at_list-universe.com>
Date: Thu 09 Aug 2001 13:07:54 -0500

CHRIS CHARLWOOD <chris_at_charlwood.com> WROTE:

>The only caution
>with larger site deals is that most are looking for
>offers with at least a $5 to $10 effective CPM return,
>with evidence of past sales conversion history, online
>or daily tracking, fast and reliable payment terms and
>preferably existing brand awareness with traditional
>advertising support. The CPA model will work if these
>factors are all taken into consideration. Also,
>advertisers these days have to be flexible in terms of
>offering non-refundable deposits and looking at hybrid
>deal arrangements, again, which is where the network
>affiliate model falls short.

Chris (and list),

Can anybody point me in the direction of any case studies
/hard evidence of CPA "offers with at least a $5 to $10
effective CPM return?" I would like to know if there are
any deals out there right now where average payout per
thousand is above a $5 CPM.

At Opt-Influence, we've tested a large amount of
potential CPA deals on a CPM or CPC basis in order to
evaluate the feasibility of accepting these offers on a
CPA basis. None have ever tested higher than $1.50,
including well-targeted placements in proven newsletters.
Since a $.40 effective CPM via a CPA offer doesn't even
offset most of our publishers' list delivery costs, we
have yet to accept a CPA deal.

Thanks,

Todd Kellner
VP, Operations
http://Opt-Influence.com/
"The World's Largest Email Newsletter Advertising Network"



Received on Thu Aug 09 2001 - 13:07:54 CDT