Re: Pay-per-click placings

From: Christopher Ulrich <culrich_at_cydian.com>
Date: Thu 09 Aug 2001 13:36:38 -0500

BRETT PITTAM <brett.pittam_at_btclick.com> WROTE:

>I would be interested in hearing from anyone who has an
>opinion on whether it is absolutely necessary to buy No.1
>position or whether No.s 2 & 3 have equal merits because
>of people's online behaviour...

>If other people feel the same way and this reflects
>general online behaviour then surely we can save a lot
>of money by not purchasing top spots with people such
>as GoTo. Also if anyone has statistical information to
>show either way that would be most useful.

I believe I heard a stat that #1 gets clicked on 2%
(yep, only 2%) of the time when someone does a search.
#2 get around 1%. #3 gets 1/2 %. It gets worse from
there. The inference is a lot of people search & don't
like what they see.

My personal guess - take a spot in the top 3 AND make
sure your title and description are so compelling that
people will click. Being #1 isn't enough. People still
read what is there, and if there is no reason to click,
they won't.

Christopher Ulrich



Received on Thu Aug 09 2001 - 13:36:38 CDT