RE: Pay-per-click placings

From: Janet Attard <attard_at_businessknowhow.com>
Date: Tue 14 Aug 2001 17:00:19 -0500

STEVE HARRISON <merlin_at_paypermaster.com> WROTE:

>And therein lies the rub. The relatively "targeted"
>traffic we had come to know and love from GoTo had
>suddenly been considerably diluted by a much more
>"general audience" traffic. The traffic count spiked
>upward -- the CR dropped like a streamlined safe.

TO WHICH JEFF STANIFORTH <affirm_at_affirmware.com.au> REPLIED:

> I mean this is going to cause them great damage. I pay
> because I get quality surfers, I don't want the kind
> of traffic altavista serves up (by comparison), so I
> should stay away from top 3 positions.

Doing that is throwing the baby out with the bathwater.
You'd be better off looking for search terms that are more
specific. If you were pet supplies, for instance, instead
of Pets or Pet supplies, register specific terms - like
scratching post, or flea collars, or whatever specific
term someone would use to find something you sell.

--Janet Attard email: attard_at_businessknowhow.com
Founder, Business Know-How(r). Ideas to grow your business
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 small and home businesses. Online since 1988.
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Received on Tue Aug 14 2001 - 17:00:19 CDT